Ken Bates has warned Leeds fans not expect football on the cheap just because they have dropped into League One.
The Leeds chairman is optimistic about the future despite relegation and explained that the financial situation will be improved because the wage bill will be halved and around £1.5m in payments to former players comes to an end.
But he warned: "Fans have to realise that we are being realistic. Lower ticket prices and big spending on players don't go together.
"The people of Leeds tell me we need a successful club and they need to get behind us. We will do it, and when we get back where we belong we will remember those who supported us and, equally, we will remember those who didn't support us."
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